Greenwashing describes businesses that market themselves as environmentally conscious but do very little to minimize their impact on the environment. These businesses make misleading claims about their practices or ethos in order to attract a clientele that prefers to buy goods and services from environmentally conscious brands.
In a town full of vegan and farm-to-table restaurants, resorts claiming to be eco-friendly, and surrounded by cenotes of crystal clear waters, tourists trying to reduce their social and environmental impact are made to feel right at home. And while there are authentic sustainable experiences to be had in Tulum, tourists need to be wary of the growing number of greenwashing businesses here.
As an increasing number of tourists visit every year, corrupt developers have scrambled to build facilities that cater to the eco-tourist. But 80% of Tulum’s hotels don’t properly treat their water, and some pump sewage directly into mangrove swamps, ground water that eventually contaminates the underground river system (including the famous cenotes), and even into the ocean. Many resorts and other facilities generate electricity via generators, which not only causes noise pollution but also consumes vast amounts of diesel and releases emissions particulates into the air. There’s also concerns around how the buildings are built, where they source their food and other materials, and how they purify their water.
If you’re craving a truly sustainable getaway, be aware of these factors and ask the right questions. Or, book through Lokal. We do all of that research for you and ensure that the tour operators we work with put social and environmental concerns high on their priority list.