The owner of Apu Lodge, Louise Norton, lived in Ollantaytambo for 13 years and her children were born there. Louise Norton has a strong history of promoting sustainable tourism both in Ollantaytambo and around the world. As the Vice President of the Association of Hotels and Restaurants, she worked closely with the municipality to plan for more sustainable tourism in Ollantaytambo. She is also a Founder and Director of Leap Local, a website for local guides and services, where users can search for and recommend guides from anywhere in the world.
Louise Norton focused on making Apu Lodge as sustainable as possible, starting with the construction of the lodge. Apu Lodge was built in 2006-2008 from natural and local materials, including stone, adobe, wood, local roof tiles, glass, and local plaster. Most guests do not require heating because the adobe bricks, that make up most of the construction of the lodge, keep the rooms cool during the day and warm at night when temperatures drop. Adobe bricks are not only sustainable but they also make the lodge cosier and more attractive compared to concrete.