Fernando Barbachano Peon is credited for starting tourism in the Yucatan Peninsula and he devoted his life to the worlwide promotion of Mayan culture. During the 1930s, Barbachano Peon purchased Hacienda Chichen from the Thompson family. In the 1940s, he and his wife, Carmen G.R. de Barbachano, restored Hacienda Chichen and made it a hotel.
When Barbachano Peon passed away in 1964, his daughter, Carmen Barbachano Gomez Rul, inherited Hacienda Chichen and became the first business woman in Yucatan to own six major hotels.
In the 1990s, Belisa Barbachano became the innovating head behind Hacienda Chichen's new green vision and sustainable tourism initiatives. Her new sustainable hospitality operation is ran by 99% local Mayan workers. Barbachano continues implementing new services and innovating responsible travle programs to enhance the guests' stay.