In the heart of the global movement for sustainable tourism, the Planeterra Foundation stands as a beacon of hope and transformation. Established in 2003 by visionary Bruce Poon Tip, founder of the renowned travel company G Adventures, Planeterra is dedicated to redefining travel's impact on the world. The mission is crystal clear: to ensure tourism enriches the environments it touches, respects cultural heritage and traditions, and delivers genuine economic prosperity to local communities worldwide.
Planeterra is at the forefront of a global crusade, championing the principles of sustainable tourism. Its approach is holistic, considering the delicate balance of preserving natural habitats, honoring the rich tapestry of global cultures, and empowering communities through economic opportunities. Planeterra strives not just to minimize tourism's footprint but to leave a positive mark on the destinations it touches, transforming lives and landscapes for the better.
At the core of Planeterra's strategy is the belief in the power of social enterprises to drive change. By integrating underserved communities into the tourism value chain, Planeterra unlocks a world of opportunity. Its initiatives are meticulously designed to support local businesses, fostering entrepreneurship, and creating jobs that offer dignity, equity, and a path to self-sufficiency. Planeterra's projects are beacons of innovation, connecting remote and marginalized communities with the global market, one traveler at a time.
Inspired by Bruce Poon Tip's unwavering conviction that travel should be a force for good, Planeterra has embarked on a journey of profound impact. Tip's philosophy—that showing respect and appreciation for the communities and places we visit is not just a courtesy but a duty—guides every action. Through its close partnership with G Adventures, Planeterra gains an insider's view of the challenges unique to each destination. This privileged insight informs the development of sustainable, effective solutions aimed at nurturing autonomy and creating enduring opportunities for local inhabitants.
The partnership with G Adventures provides Planeterra with a unique vantage point to address the challenges that communities in popular and remote tourist destinations face. By leveraging this intimate understanding, Planeterra designs and implements innovative programs that ensure local populations benefit directly from tourism. These initiatives focus on providing education, healthcare, and conservation efforts, fostering an environment where communities thrive alongside their natural and cultural treasures.
Planeterra invites everyone on a transformative journey where every trip is an opportunity to make a positive impact. Its commitment to environmental conservation, cultural preservation, and community empowerment is unwavering. By supporting Planeterra, you become part of a global movement that believes in the power of travel to change the world for the better.
Explore. Respect. Empower. Together, we can make sustainable tourism the hallmark of every adventure.