World Travel and Tourism Council

Advancing Sustainability: The WTTC Tourism for Tomorrow Awards

The World Travel and Tourism Council (WTTC) has long been at the forefront of promoting sustainable practices within the global travel and tourism industry. The WTTC's Tourism for Tomorrow Awards are a cornerstone of this commitment, designed to honor and showcase the most innovative and impactful efforts in sustainable tourism worldwide. These prestigious annual awards are driven by a vision to transform the industry according to the principles of environmental, cultural, and social sustainability.

Celebrating Global Leaders in Sustainable Tourism

The Tourism for Tomorrow Awards are not just accolades; they are a testament to the power of responsible tourism. Aimed at recognizing best practices across the globe, these awards highlight the efforts of businesses, organizations, and destinations that exemplify environmentally friendly operations, support the protection of cultural and natural heritage, and contribute positively to the social and economic well-being of local communities in travel destinations.

Core Principles Guiding the Awards

The selection criteria for the Tourism for Tomorrow Awards are built around three fundamental principles:

1. Environmental Sustainability: Recognizing operations that demonstrate a commitment to conserving resources, reducing pollution, and maintaining biodiversity.
2. Cultural Heritage Protection: Honoring those who actively support the preservation and promotion of a destination’s cultural heritage, ensuring it is respected and sustained for future generations.
3. Social and Economic Benefits: Highlighting initiatives that provide tangible, positive impacts on the social and economic well-being of local communities, from creating employment opportunities to enhancing health and education.

Setting the Gold Standard in Sustainable Tourism

Regarded as the gold standard in the industry, the Tourism for Tomorrow Awards underscore the WTTC’s dedication to leading the global tourism sector towards a more sustainable and responsible future. Winners of these awards serve as benchmarks for sustainability, inspiring others within the industry to adopt similar practices and ethos. Through these awards, the WTTC aims to encourage a shift in how tourism operates, making sustainability a core element of all tourism activities.

A Catalyst for Change

Beyond recognizing outstanding achievements, the Tourism for Tomorrow Awards serve as a powerful platform for sharing best practices and innovative approaches to sustainable tourism. They offer recipients the opportunity to gain international recognition, elevate their profiles, and inspire change beyond their immediate environment. By highlighting these success stories, the WTTC aims to foster a culture of sustainability across the entire tourism industry.

Joining Hands for a Sustainable Future

The WTTC invites businesses, organizations, and destinations from around the globe to participate in the Tourism for Tomorrow Awards, to share their success stories and to join a growing community committed to making sustainable tourism a universal practice. Through collaboration, innovation, and shared commitment, we can ensure that travel and tourism continue to contribute positively to our world, preserving the beauty and diversity of our global heritage for generations to come.