In 2005, Sandra Kahn and David Leventhal, the founders of Playa Viva, were introduced to the land that would later become Playa Viva. After investing in the property, they began to look at several options for development that would align with their values. Sandra connected with Bill Reed from Regenesis Group who spoke about moving beyond sustainability and moving towards regeneration (making the place better).
By using the Regenerative Development model, they created a set of core principles that they now use in all design and operation decisions. Today, they feel lucky to have the greatest team of people helping them run the resort - folks from the local communities of Juluchuca, Rancho Nuevo and smaller villages up the watershed. They are proud that most all employees are local and they are a woman-run organization.